Your hands up if you’re sick and tired of this phenomenon word referred to as swag. (Guess I’m alone on this one). Moving on swiftly, I think it’s about time we moved on.
The word never existed in my vocabulary until a group of rappers namely, T.I and Weezy came up with a song (swagger like us) a few years back. That’s where the whole problem started as they didn’t take time to explain what they actually meant. I took it upon myself to research on the word and checking my dictionary, it means walking or behaving in a confident way and this begs question. Is that really what we’re doing? I don’t know about you but we pretty much got it twisted with the level of abuse and misuse this word is being accorded.
Cared to notice that before this word came along, skinny colourful jeans for men never existed. Please don’t bring West life in all of this, as theirs were not colourful. Also this hideous cardigan sweaters too. But Alas! As the movement grew, they became the in thing. Now a fully grown man with pink skinny jeans and well coordinated lipstick just to march is certainly attractive. All thanks to swag. Watch this space when I tell you that a man sporting a skirt is not very far from being realized. This is certainly a hallmark in swagger business.
When swag finally came around, our female fraternity suddenly realized that natural hair was not beautiful anymore. A weave however, magic. These things surely turn heads but for all the wrong reasons lack of proper maintenance being one of them. These ugly bastards are also complemented by hot pants on a cold Monday morning. Really…?!
I don’t know whether I should be talking about this, but the rise of swag also changed our dating scene. A lunch date including chips and soda at Ken chick was considered quite appropriate. The situation however is very different now as more swaggerific joints like java cropped up. You can just imagine where that leaves us, “masuferer.” It automatically makes “divas” a rare commodity.
Look at our media outlets nowadays. Its swag to expose your dirty linen for the world to see. Sex to when you switch on your radio at 6 am to when you switch it off at midnight.
Even our politicians have not been left behind in the whole craze. Their campaigns tend to have all manner of things aimed at exuding as much swag as possible. We may be young but certainly not naïve. A perfect example is when Raphael Tuju was launching his POA party. He decided to use some language which was meant to resemble sheng. It’s obvious that the obsession with having swag tricked him.
All this has blown out of proportion and you can’t help but miss when “COOL” used to rule the world.
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